Original article appeared on BrotherlyGame.com |
In light of the last week's announcement by the Philadelphia Union, revealing Mexico's largest food corporation, Bimbo, as the official jersey sponsor, we take a look at the current deals around Major League Soccer. As the league continues to grow, the demand for corporate sponsorship continues to increase.
However, four teams enter 2011 without a jersey sponsor (New England Revolution, FC Dallas, Colorado Rapids and Sporting Kansas City). Colorado Rapids are confident about the potential for a jersey sponsor and FC Dallas has commented that a significant jersey deal is expected to be announced in 2011. Sporting KC recently commented that a stadium and kit sponsor deal is 'in the works.' Contrarily, Chicago Fire and Columbus Crew join the list of blank kits in the New Year as Best Buy and Glidden (owned by ICI Paints), respectively, decided not to extend the current deals with the MLS clubs.
During the State of the League in November 2010, MLS Commissioner, Dob Garber said,
"All but a handful of our teams have jersey front sponsors. We'll be announcing additional new sponsors probably during the next 30 to 45 days. Within the next year every one of our teams will likely have a jersey front sponsor."Twelve clubs will feature sponsors on the front of jerseys in the upcoming season.