Marketing a Player vs. a Club

     Marketing a specific player vs. marketing an entire team is an important distinction, and understanding the power of each is key. In the MLS, as in any business, there are essentially two types of customers: new and repeat. Everyone knows the name of the game is to get more new customers and turn them into repeats, however, the question is how to accomplish that. There are many different answers, but two simple strategies have already been mentioned above.

     To get people 'in the door', or in the case of an MLS club, in the stadium, focus on marketing specific key, and more importantly popular, players. For example, David Beckham, Thierry Henry, etc. Beckham has perhaps brought more new fans to the parks in the past few years than any other player in the league. The big name players are a great marketing tool in this sense. The problem becomes, how do you turn a fan that goes to a game only to see David Beckham into a fan that goes to multiple games a season to see the LA Galaxy.

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